Challenges and Opportunities for ICT Initiatives in Agricultural Marketing in India
نویسندگان
چکیده
Agriculture is different from industry and plays a significant role in the economic development of a nation. India’s prosperity depends upon the agricultural prosperity. There are many kinds of agricultural products produced in India and the marketing of all these farm products generally tends to be a complex process. Agricultural marketing involves many operations and processes through which the food and raw materials move from the cultivated farm to the final consumers. The conventional approach of extension services have not been able to resolve the challenges posed by various factors in Indian Agriculture marketing. The paper at length discusses about the challenges and the opportunities for ICT mediated services for agricultural marketing.
منابع مشابه
Application of Information and Communication Technology for Dissemination of Agricultural Information among Farmers: Challenges and Opportunities
Agriculture is the backbone of India’s economy as two-third of the population live in rural areas and directly or indirectly depend on agriculture for their livelihood. India’s food production has improved significantly during the last three decades due to all-round efforts but Indian agriculture is still facing a multitude of problems to maximize productivity to feed the continuously increasin...
متن کاملChallenges and Prospects of ICT Use in Agricultural Marketing: The Case of East Hararghe Zone, Oromia National Regional State, Ethiopia
Up-to-date market information on prices for commodities, inputs and consumer trends can improve farmers’ livelihoods substantially and have a dramatic impact on their negotiating positions. Information on new marketing opportunities and the market prices of farm inputs and outputs is fundamental to an efficient and productive agricultural economy. The main focus of this study was on Information...
متن کاملE-Agriculture Development in South Africa: Opportunities, Challenges and Prospects
The global development of information and communication technologies (ICT) has created a new agricultural development paradigm that promises to transform the performance of the agricultural sector and improve rural livelihoods in developing countries. Over the past five years, South Africa has witnessed a swift ICT-led transformation of its public service delivery with major innovations in key ...
متن کاملComparison Study of Application of ICT on Marketing of Agricultural Crops in Iran
This research through comparison study of application of ICT on marketing of agricultural crops in khozestan province, evaluate the role of such factors. The study is of applied type and the method being used is descriptive- correlational. Statistical population of this research is all agricultural experts of Khuzestan province and using Cochran’s formula , a sample size of 144 members was sele...
متن کاملAnalyzing Strengths, Weaknesses, Opportunities, and Threats of Rural ICT Development in Iran's Villages
The Information and Communication Technologies (ICTs) are being increasingly used by the governments to deliver its services to both rural and urban people. Obviously, access and application of ICT will provide services to improve the income and welfare of rural poor. This will help reducing rural poverty and improve quality of life. In Iran, importance of using rural ICT benefits and advantage...
متن کامل